Why we photograph every visit.
Memory is a poor baseline. Standardised photography is the only way to tell change from wishful thinking.
The problem with remembering
Nobody can recall their own face accurately from twelve weeks ago. You see it daily, so change is invisible as it happens, and the version you compare against is a composite that quietly updates itself.
What standardised means
Same distance, same lens, same lighting, same head position, no makeup, hair back. Change any one of those and the comparison is worthless — most dramatic before-and-afters online differ mainly in lighting.
What we do with them
Review at every appointment, with you. Sometimes the photographs show less change than expected, and that is exactly when they earn their keep.
Where they never go
Nowhere, without separate written authorisation that is specific and revocable. Clinical photographs are part of your record, not marketing material we happen to hold.
If you want to talk this through
Consultations run forty-five minutes and carry no obligation to book treatment. Bring the question you actually have, not the one you think you should ask.
